Ferrero had a mission to penetrate the convenience channel with two flagship candy products – Kinder Bueno Bars and Kinder Joy. Given iSEE’s focus and track record in the channel it was a natural fit for us to develop some merchandising ideas to support the launch. And, given the varied nature of store sets within the channel it was important to create a versatile and flexible solution to fit almost every retail need. The Kinder Joy Egg bin was the perfect modular solution. It combined the iconic look of the Kinder Joy with multiple ways of executing in store – suction cups for cold vault doors, a modular stand for countertops, easy to use clip for end-aisle side wings and simple hooks for everything else.