The iSEE Creative Group launched Home & Foundry in 2021: a consumer home goods brand that features products such as shower hooks, shower bins and sink caddies, all built around iSEE's patented DisplayLoc suction cup technology.

The Home & Foundry visual identity was developed, like its products, to fit seamlessly into the world. It’s not loud, but you know it’s there. Working. Being. Serving its purpose with style, form, and function. Home & Foundry products have a modern aesthetic that translates perfectly into the brand identity. The clear, crisp visuals are meant to serve as a backdrop to beautifully highlight the appeal and functionality of the products. Simple, but bold branding, designed to fit the product's personality.