Constellation Brands was looking to refresh their free-standing display racks for some of their portfolio brands (Corona, Modelo, Pacifico, Chelada). These displays needed to not only be extremely functional for potential consumers to shop from, but needed to carry a premium look that stood out in a retail setting. Our team began the process with a completely blank slate; ideating via brainstorming and sketching. From there the concepts were visually brought to life with 3D modeling and artistic choices, including colors and materials. Custom signage was developed using POS elements sourced from the brands.