BlueBird Hardwater needed sell-in visuals to help launch their product in large chain retail stores. Along the way, the brand saw the benefits of our work as visual tools and then signed on to execute some of the work in stores. The challenge for us was developing solutions that could help launch the brand and its unfamiliar visual identity, and also function at a high level for potential shoppers. We utilized our existing line of iSEE retail solutions for holding BlueBird Hardwater product, and then designed custom signage and display pieces for the brand.