ABInBev was the first customer to introduce the iSEE APEX suction cup display to the trade. They wanted to reinvent and reinvigorate incremental sales in the cold vault. The iSEE APEX delivered with an innovative approach to holding packages and iSEE’s proprietary DisplayLoc suction cups. Since then, the APEX has become the industry standard. Being first to market is always challenging, and that’s where the iSEE Creative Group came in with a comprehensive activation playbook that educated every stakeholder and motivated the entire ABI team to execute.